In September, Electrolux, AEG, and Zanussi presented their product highlights at the Kitchen Center Löhne during the Kitchen Mile. For AEG, the focus was on the MattBlack Range, which was awarded the Red Dot Award 2021.
CMY Brand Solutions developed a completely new lighting concept that showcased the materiality, color fidelity, and surface precision of the appliances – with zoned light levels, directed accents, and glare-free orientation. The result: a stage that convinces professional visitors technically and engages them emotionally.
Precise accentuation, high color rendering, anti-glare for perfect product impact.
Orientation, consultation, highlights – optimized lighting moods for each zone.
Winner of the Red Dot Award 2021 – presented with strong contrast and material sensitivity.