In the MOONCITY Vienna, Audi transformed a central location in the city center into the House of Progress, a brand space that makes the possibilities of electric mobility sensually tangible. Visitors experience how the boundaries of mobility are shifting and what vehicles emerge from it.
CMY Brand Solutions was responsible for the audio, media, and lighting design: precise speech and sound zones, dynamic content surfaces, and a finely tuned lighting concept that emphasizes materials and lines, ensuring maximum quality of stay and a clear brand message in the heart of Vienna.
Zoned audio mix for clear speech, exhibits & atmosphere.
Synchronized content surfaces with smart trigger setup for seamless stories.
Accent, ambient & orientation – a calm, material-sensitive lighting design.