In February 2021, the first Audi Convention of the year took place as a virtual event, the Day of Progress featuring the world premiere of the Audi e-tron GT. CMY Brand Solutions handled the technical planning for lighting, rigging, and kinetics, shaping the stage on which the product became an icon for a digital audience.
Precisely staged lighting dramaturgy, a flexibly rigged set, and kinetic movements created dramatic arcs that translated information into emotion, resulting in high engagement and a lasting user experience, even without a physical audience on site.
Cinematic lighting design & kinetics for powerful images, optimized for camera & stream.
Well-thought-out rigging for quick changes, clear sightlines & safe processes.
Consistent colorimetry and flexible cues for a coherent live aesthetic.