The Design Shanghai 2023, Asia’s most significant design fair, concluded with a strong presence from Audi: a precisely curated booth in the halls and a purist white landmark directly at the entrance. CMY Brand Solutions was responsible for the audio, video, and lighting concept and orchestrated a staging that combines clear design language with technological precision.
Together with our unit in Shanghai, we achieved a seamlessly coordinated implementation, from interfacing with local suppliers to the fine-tuned interplay of sound, media surfaces, and lighting dramaturgy. The result: a calm, powerful brand presence that immediately resonates with visitors.
Zoned sound system for quiet zones, brand film & exhibits without crosstalk.
Synchronized content loops
Contrast, edges, material – a calm, precise lighting dramaturgy for clarity.