For the redesign of two Audi lounges and the Audi box in the Allianz Arena, CMY Brand Solutions handled the audio, video, and lighting design – including the technical planning for integration into the existing infrastructure. The central challenge was the precise integration of the new systems into the existing setup.
The result: a coherent hospitality experience that makes Audi AG’s new design language tangible in image, sound, and light, precisely tuned to sightlines, acoustics, and usability in daily operations.
New AV & lighting systems precisely integrated with the arena’s existing technology.
Zoned sound system for dialogues & game operations – without disruptive crosstalk.
Lighting dramaturgy that emphasizes materiality and conveys the Audi design language.