CMY Brand Solutions

Cases

project Details

Audi Pavilion – House of Progress, Autostadt Wolfsburg

  • Client: Audi
  • Location: Wolfsburg
  • Date: 2022

CMY Brand Solutions was responsible for the audiovisual and lighting design as well as ELT for the extensive transformation of the Audi Pavilion into the experience destination 'House of Progress' in the Autostadt Wolfsburg. The goal was to make Audi’s core values – design, digitalization, performance, and sustainability – tangible through innovative technology.

The special challenge: combining a complex existing architecture with the latest media technology. Interactive exhibits, networked control, and immersive projections allow visitors to experience the Audi brand with all their senses.

Audi Pavilion – Exterior view of the rotunda
Exterior view of the Audi House of Progress
Blog of Progress – digital media surface
Interactive light installation
Networked media technology inside
Visitor area with OLED projection
CMY team during on-site commissioning

3 000 m² area

architecturally and media-technically staged experience space across multiple levels.

360° brand staging

mit LED-arean, Lichtdesign und dynamisch programmierbarer Mediensteuerung.

100% flexible

all content can be digitally replaced – without structural modifications.

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