CMY Brand Solutions

Cases

project Details

Viessmann - ISH25

  • Client: Viessmann Climate Solutions
  • Location: Frankfurt am Main
  • Date: 2025

How does a brand world emerge that makes technology tangible? Together with Atelier Markgraph, CMY Brand Solutions designed a precisely orchestrated brand presence for Viessmann at ISH25: acoustically, visually, and spatially harmonized.

Our scope of services: rigging, audio, media technology, lighting, and electrical planning – from conceptual design to detailed planning and live-ready implementation. Focus: atmosphere, sustainability, and a smart, reliable control system for trade fair operations and shows.

Viessmann ISH25 – dynamic lighting architecture with Astera tubes
Overall staging – Viessmann at ISH25
Detail: Astera tubes in sync with dramaturgy
Media technology & audio in interplay
Rig structure and electrical routes
Sustainable luminaire configuration
Show sequence – atmospheric light run

535 Astera tubes

Dynamically choreographed – a luminous statement of rhythm, color, and precision.

Smart control

Media, audio, lighting & energy coordinated – stable in trade fair operation.

Sustainable approach

Efficient luminaires, modular rig solutions, and resource-saving scene planning.

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