All new! Together with the Audi team, we fundamentally reimagined the booth for the Guangzhou Auto Show – fresh, clear, forward-looking. A special highlight: the presentation of the new electric brand architecture and the first Audi E Concept.
CMY Brand Solutions was responsible for rigging, show lighting, and architectural lighting and supported the press conference with precise lighting dramaturgy for stage, vehicles, and brand messages. The result: a performance that makes technology, design, and attitude visible.
Clear, electric, progressive – light as a precise design tool of brand identity.
Dual approach: emotional show drives & calm, efficient architectural lighting in dialogue.
Readable faces, brilliant vehicles, camera-friendly contrasts – for strong images.