In architecture and in trade‑fair / event projects, conversations revolve around budgets, footprints, design and technology. What almost no client or project lead prices in: interfaces between trades are among the biggest cost drivers. It’s not the luminaires, loudspeakers or cables that blow budgets—it’s the lack of coordination between stakeholders.
This is where technical general planning comes in. A specialist planning office takes overall responsibility for all technical trades—from AV and lighting to electrical engineering and safety‑critical systems such as fire detection (BMA) and voice alarm (SAA). Instead of five contacts, there is one. Instead of conflicting scopes, there is one integrated concept.
In practice, it often looks different. A typical project might run like this:
Everyone works in their own world—with their own standards, schedules and often their own goals. The result: collisions are inevitable.
What looks minor on paper quickly becomes expensive on site.
10–15% additional cost due to interface conflicts is not unusual—that’s a figure reported by multiple construction information centres and research institutions. In trade‑fair builds costs can be even higher because delays bite immediately.
Typical examples from practice:
Experience shows: interfaces cost not only money but also time, nerves and quality.
This is where technical general planning comes in. Instead of five or six separate planners there is one central point of contact.
Tasks of a general planner:
A leading industrial company planned a brand presence at an international flagship trade fair. Booth size: 1,500 m². The plan was a complex combination of media technology, lighting, show elements and safety‑critical systems.
Originally the idea was to contract each trade separately. Instead the team chose technical general planning. The result:
The client’s project lead commented later: “For the first time we felt we had the technology under control—not the other way round.”
Of course, general planning is not a silver bullet. It carries its own risks:
These risks can be managed:
Technical general planning is not a cost centre but an investment. It reduces complexity, saves money demonstrably and secures quality. Especially in architecture and trade‑fair / event builds with hard schedules and tight budgets, a single point of contact is often the only way to keep control.
Those who shy away from general planning save in the wrong place—and often pay multiples later.